Marshalling the drive

← back to Portfolio

CRM

It’s personal

CRM

My interaction with a local company that supplied Dealer Management Systems (DMS) to dealers throughout Africa began with developing custom template content for CRM that integrated with the DMS.

This required light elements of graphic design either for individual dealers or for general Original Equipment Manufacturers (OEM) as shown below. It also required tone-consistent copy for automated emails and texts.

From that point onward my marketing addition became regularly utilised and an opportunity arose for a digital offering to dealers.

Copy

Telling the world

0
Words Original Copy
0
Individual Sites

Copy

My DMS affiliate created a partnership with a UK-based company that developed websites specifically for automotive dealerships. Although the sites were being outsourced, it was my responsibility to develop original copy for every new dealer portal.

Simply copying and pasting template copy was going to punish the service in terms of searchability. Therefore, it became my regular responsibility to curate copy for the pages of each new site, as well as to create original descriptions for every vehicle on offer, so as to make content locally appropriate and searchable.

Due to the nature of the websites, this was a massive undertaking. Each site often needed upwards of 5000 words which all needed to be delivered fully edited and featuring the relevant keywords. Their site copy also needed to be created with each individual dealer in mind, which required us to liaise with dealer managers. 

In order to accomplish this, we created a team of five writers. I took final responsibility for their work, managing the team and editing all the copy before it was delivered to the client.

Digital Marketing

Looking the part

Digital Marketing

In addition to the CRM and Copy requirements, I was able to employ some of my graphic design skills and deliver custom designs when required. I was responsible for developing a wide array of marketing resources.