Self-Publishing a Novel ─ 5 Important Lessons
It’s been a fair while since my last blog post. For some reason I can’t quite place my finger on, it seems we’ve finally emerged from what I’ve taken to…
Business As (Un)usual
It’s a totally bizarre situation we find ourselves in. We’re asked to stay in and the economic consequences are beginning to hit home. When it comes to business, we are…
Why Size Matters
Does size matter? It’s questionable. I mean no one wants a small pizza, glass of wine, or… But when it comes to social media image and video sizes, it’s absolute.…
Parroting Your Competitors
Every day, when I wake up in the morning, a number of thoughts go through my mind. Like most of us I berate myself for the late night I had.…
When to ZIP IT
Dear Social Media Professionals, You know there’s this social etiquette and then there are people that just don’t know how to follow the conduct. Remember how Mom always told us:…
Just Google It
Whether you’re trying to diffuse conflict (30 seconds is designed to ruin friendships), looking for the meaning behind the ever so slightly superstitious action that could have just change your…
Creative Process: 5 Mistakes You Shouldn’t Make
These days it seems like everyone and their mum is insisting that they are a ‘creative’. Undeterred by eye-rolling accountants or laughing salesmen, we creatives need less than three beers…
Click-bait
Let me start by saying that ‘click-bait’ is a made-up slang term. It joins the ranks of words like ‘emoji’ or ‘ROFL’ which are, in fact, not words at all…
Content is Key
A number of years ago — round about the time when we were all glued to our fresh new Facebook walls and enjoying the art of ‘poking’ one another —…
A Thing of Beauty
Hello gorgeous. Thank you for your eyes and thank you for your opinions. It’s finally time for Chalk to step into the critical beams of public opinion and demonstrate what…